Curriculum vitae
Professional experience
Self employment
Oct. 2021 – now
WordPress Strategy Consultant
I help agencies and freelancers to implement low-maintenance, high-performance, data-saving, and SEO-optimized WordPress projects. Thanks to my years of experience, I can help you to reduce project costs and thus increase the profit per project.
Apr. 2017 – now
Digital strategist & information architect
Development of customer-specific online strategies, starting with a needs analysis and the creation of CI/CD through to your own website and advice on social media.
Sept.. 2014 – now
WordPress & WooCommerce solution finder
WordPress & WooCommerce freelancer with a focus on performance, data economy, and technical search engine optimization
WordPress Meetup
Sept. 2019 – now
Jena, Germany
Event organizer Jena
wpjena.deSept. 2025 – now
Erfurt, Germany
Event organizer Erfurt
wperfurt.dezollsoft GmbH
Sep. 2025 – Mar. 2026
Jena, Remote
Project / Product Manager
Planning and further development of digital web and product initiatives in the field of web-based healthcare solutions. The focus was on structuring requirements, coordinating web projects and supporting the development of new digital product approaches.
Key responsibilities of the role included:
- Planning and coordinating web projects and digital initiatives
- Analysing and structuring requirements for web and product development
- Designing web and search strategies to improve digital visibility
- Supporting the development and structuring of new digital product ideas
- Aligning requirements between product, development and marketing
Apr. 2023 – Nov. 2024
Jena, Remote
Online & Web Engineer
Establishment and further development of a specialist web agency for medical practices and healthcare facilities, with a focus on technical design, scalable website structures and a repeatable web offering based on WordPress and open-source technologies.
Key responsibilities of the role included:
- Design, establishment and further development of a specialist web agency for medical practices and healthcare facilities
- Technical planning and implementation of web projects based on WordPress and open-source technologies
- Analysis and implementation of technical SEO measures to improve performance, visibility and crawlability
- Development of scalable website structures and a scalable web offering for multiple practices and locations
- Definition and further development of information architectures and content structures
- Coordination of technical requirements between marketing, development and product management
- Analysis of user requirements and derivation of technical solutions
- Quality assurance, monitoring and continuous optimisation of existing web projects
- Prioritisation and structuring of requirements for web projects, as well as coordination with internal stakeholders
Nov. 2021 – Aug. 2022
Jena, Remote
Freelancer (Marketing)
Support in the development and implementation of tomedo Webdesign, later zollsoft.media.
devowl.io GmbH
Dec. 2024 – Aug. 2025
Remote
Marketing & Business Development Manager
Further development of marketing and business development for software products and WordPress plugins, with a focus on growth, international positioning and the expansion of new partnerships and sales channels.
Key responsibilities of the role included:
- Developing and implementing marketing and growth strategies for software products and WordPress plugins
- Analysing market and user requirements to further develop existing products and features
- Planning and implementing international marketing campaigns
- Managing and optimising the company websites and digital product communication
- Expanding new partnerships and sales channels within the WordPress ecosystem
- Identifying new business opportunities and markets for digital products
LASOS Lasertechnik GmbH
Dez. 2022 – Mar. 2023
Jena, Hybrid
Marketing- & Business-Development-Manager
Further development of corporate communications, with a focus on the website, online marketing, brand identity and events. The role combined operational marketing work with the coordination of various internal departments and the further development of digital channels.
Key areas of responsibility included:
- Further development of the corporate website
- Planning and organising trade fairs, events and marketing functions
- Management and optimisation of online marketing initiatives
- Further development of brand communication
- Coordination of marketing initiatives and communication content with various specialist departments
- Analysis and optimisation of digital marketing channels
German Armed Forces (Bundeswehr)
Jan. 2016 – Jan. 2021
Bruchsal
CBRN Reconnaissance Sergeant – SpezABCAbwZg
Radiological sergeant and deputy squad leader. Reconnaissance, identification and advice on radiological and nuclear hazard potentials.
- Leading and training staff
- Radiation protection officer for ionizing radiation (higher qualification) and lasers
- Participation in international exercises
Oct. 2014 – Dec. 2015
Sonthofen, Teilzeit
Sergeant, Mobile CBRN Analytical Unit
Feb. 2009 – Sep. 2014
Sonthofen
CBRN Reconnaissance Sergeant – SpezABCAbwZg
Specialization as radiology sergeant and deputy group leader. Reconnaissance, identification and advice on radiological and nuclear hazard potentials.
- Career training as a sergeant
- Radiation protection officer for ionizing radiation and lasers
- Participation in international exercises
- Leading and training staff
Jan. 2007 – Jan. 2009
Bruchsal
Soldier – CBRN Defence
Basic training and post training for NBC defense soldiers
BASF AG
Aug. 2002 – Jan. 2006
Ludwigshafen am Rhein
Laboratory Assistant in Physics
Trainee
Advanced training
SEO Manager
Juni 2022 – Nov. 2022
TH Köln, Remote
Study
Medieninformatik
Apr. 2021 – Dec. 2021
Study terminated prematurely
Bachelor of Science
IU Internationale Hochschule, Remote
E-Commerce
Oct. 2019 – Mar. 2021
Changed course of study
Bachelor of Science
Ernst-Abbe-Hochschule Jena
